This kind of rural marketing comes in place when rural manufacturers make products for rural consumers or villagers. This is termed as urban to rural marketing. *$( %2%(,-/0/#484.7*./.�� C People scare by the sight of bank officials. Also, sometimes villagers think that the money in their bank account will be taken by the government without informing them. (�� Since the services are lucidly superior to others, the footfall is also high. The message we want to convey should be totally in line with the audience (or market per se) when we decide the message for advertising in rural areas. You must have observed wall paintings in the rural areas promoting brands and products. In 2010, we acquired the Indonesia based Megasari group, a leader in household insecticides, air fresheners and baby care. Hence, products and services that do not use relevant advertising in rural areas remain unnoticed. (�� (��>+:j7Oq��_�H?����Ҵ�NU%�*գF�-����6�[`���3�����u�'��;�R��_�4���(���333�ĒI9$��W�C
/Filter /DCTDecode Only experienced and skill marketing managers can find out what is the best medium of promoting the product. It drifted the lifestyle and habits of Indians and world-famous pizza and burger outlets marked their presence in the Indian market, promisingly and successfully. Everyone agrees that the key to growth lies in the rural market, but it is equally true that the path is full of steeps and turns, just like approach roads in the villages. The Indian rural market has totally different dynamics. GCPL installed multiple refresh vans across the city at various junctures like bus stop entries and pilgrim shelters so that the devotees can feel the purity and essence of such a pious festival right from their arrival. Marketing brains come out with innovative and interesting ways of establishing products and services without hampering the religious and cultural setup of the prestigious event. Since localized distribution hubs are supposed to cater a limited geography, they can work in a better way. While many PR and marketing strategies that work in urban areas also work in rural areas, many tactics must be tailored to your small town audience. The well-equipped and well-branded vans offer instant relief from pain and discomfort to the pilgrims. No wonder, it is a great opportunity for marketing geeks to showcase products or services. We are also sampling more than 20k Godrej No 1 soaps and 1.5 lac Fast cards to devotees,” said Sunil Kataria, Head – India and SAARC, Godrej Consumer Products Ltd (GCPL). The most crucial part was to choose the states. %&'()*456789:CDEFGHIJSTUVWXYZcdefghijstuvwxyz��������������������������������������������������������������������������� When others overlooked this powerful media, marketing gurus at Vritti realized the immense potential. They think that the government officials will charge money for it. GlaxoSmithKline Consumer Healthcare, one of the leading healthcare companies, brought a highly creative idea of Iodex Massage Van last year. Align your customers, vendors, and employees before you derive and implement effective marketing strategies. A small mela in the adjacent ground of a tiny village is one of the most charming events for the local residents. GCPL ensured that the holy place where the Aarti took place was also pious and pure. Vritti Imedia is a pioneer company that realized the immense potential of it. They have a misconception that there is a pocketful of money required to open the bank account. We are constantly innovating to delight our consumers with more exciting, superior quality products at affordable prices. << ?��ܢ���+{�i7�s{�^8� �v�/��ԩ�0y���!��c!$V�s˸{8�DqGH�Ċ�8 However, they have remained confined to the villages nowadays. From centuries, Melas are considered an important element of social interaction. Not only is billboard advertising cost-prohibitive for most small businesses, but it also makes little sense in most rural areas where the ads aren’t likely to attract enough eyeballs. There have been examples of the creative and effective use of street shows for marketing activities. The brand has very consciously moved away from the traditional concept of a static stall and has created mobile experience zones. Attempting to apply identical tactics to urban and rural audiences might even damage the brand’s image with one of the groups. From the Akhada to the main ghat, GCPL sure made it a pure, pest free and a memorable experience for all the pilgrims. (�� When people walk almost 12 to 15 kilometers every day, it is very obvious that the majority of them face back pain, pain in the calf muscles or headache. They made outstanding use of bus stands to promote products and services. With a significant growth of the middle class in these areas, the demand for lifestyle products will surge like anything. Right from the small melas organized in every village where the center of the attraction is some religious place, big events like Kumbh Melas; everything plays a critical role in making people together. Competition is less in the rural segment. By message, we mean the verbatim and presentation both. The brand name awareness in the rural areas is fairly high. (���Q@Q@Q@Q@Q@Q@Q@Q@Q@Q@Q@Q@Q@Q@Q@Q@Q@Q@Q@Q@Q@U[��K�����6��J�Ey���"c��Zv e;�S��;������!���q���k�� Since no effective network of banks was there, the government didn’t have any other choice. Also, they used sustainable technology to increase the footprints in the remotest areas. With the acquisition of Rapidol and Kinky in South Africa, the Darling Group, a leading pan-Africa hair care company, and Frika, a premium hair care brand, we have a strong presence in the fast growing African hair care market. Yes, it is very much required because everyone has to be on the same page when you address the needs of rural consumers. However, the rural India is changing and with a pretty fast pace. They wait eagerly for the whole year and want to get the best fun there. Many companies are focusing on specialized advertisement in rural areas. We also operate in the Middle East and have a strong presence across SAARC countries. �B�(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��(��)�H�!yQ%��
! Here are three interesting examples: 1. Undoubtedly, the country has made immense progress in last three decades, and it is one of the strongest economies in the world; still the real flair can be sensed in the villages. Therefore, marketing experts have to do immense efforts to make a product success. Therefore, it takes the time to popularize a product. In a market where round-the-clock power cut is still a reality, how can one think about marketing lifestyle products that expect uninterrupted power supply? Billboard Advertising . %PDF-1.4 These well-branded tents serve pilgrims during the breaks or night to rejuvenate and make them ready for the next day. KM��1��T��۰QE�rWC�xGZ�BȖ����%�*�O�����y;N��;A]���v?,QA���f��kZ?�m
b�}Zg��W$����g|r��{/���j��j�e����<2��O=���_�i�Od>�. (�� Deriving a uniform marketing strategy is a big challenge. Other than vans, massage tents offer free massage to the pilgrims. /Height 268 The terms are relevant in the rural marketing campaigns as well. Rural residents have different perceptions and attitudes than people in urban areas, including PR and marketing professionals who live in larger cities… Unconventional marketing tactics such as Audio Wala Bus Stand. Though it is not impossible to overcome them, they need additional efforts and resources. Roads have improved, and bus stands are now equipped with new technology. /ColorSpace /DeviceRGB One way Mr. Lee connects with former residents is by making connections with senior citizens on the… These multiple experience zones have successfily been able to touch each and every Indian across ghats and akhaadas, enabling the pilgrims to experience the glow of Godrej No 1 soaps and get rejuvenated for the holy dip. Material distribution and supply chain is another challenge. Convincing them about the government plans is a big issue. Companies like Vritti iMedia have proved it. So there is a big potential market waiting to be served. 1. In line with our 3X3 approach to international expansion, we are building a presence in 3 emerging markets (Asia, Africa, Latin America) across 3 categories (home care, personal wash, hair care).