You can even use them to dry your dog, guys. Nice post and some good nuggets about great salesmanship that can transition to any product, any language, any demographic and anywhere. Great breakdown! We’re an impatient nation of consumers. I used to work at an ad agency specializing in direct response television and I watched plenty of Billy Mays commercials as part of my competitive research. Rate 5 stars Rate 4 stars Rate 3 stars Rate 2 stars Rate 1 star . That doesn’t mean that they can’t be successful products, just not successful in the mass market direct sales market. Just look at all the king-pin products Billy has done ads for: But wait there's more: try playing all the above videos at once. Great article. Didnt Know who billy Mays was, and i am glad i found out atleast now! Billy Mays was a great salesman who catered to the general public. 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I wouldn’t buy an iPhone from him and I wouldn’t buy laundry cleaner from Steve Jobs. So how do you know if the product you’re currently selling or developing is great… and easy to sell?
So much of building a successful brand and product line is having that intuition and natural sense of what will work and what won’t for your particular market. That was a superb post about Billy Mays, about salesmanship and a smooth segue to copyrighting being salesmanship in print. Although the product is a basic two-part plumber's epoxy, Billy's demonstrative truck-hauling test elevated the product to the upper echelons of adhesives. Madison Avenue style brand marketers who believe asking for an order even once, unless it’s in small grey type, is undignified, contemptible and just plain bad manners, absolutely loathed him. 7 Unusual Signs on the Path to a Breakthrough, What the Horizon Realty Fail Can Teach You About Social Media. This site contains affiliate links to products. I also watched the “Pitchman” tribute to Billy and really realized that Billy Mays was no flash in the pan. Read our in depth report. (It seemed like a good idea at the time. Gear-obsessed editors choose every product we review. You may be able to find more information about this and similar content at piano.io, The 10 Best Humidifiers for Your Home This Winter, The 7 Best Smart Thermostats to Save Money, 10 Best Air Purifiers for a Breath of Fresh Air. As Seen on TV Product Review.
Because if it’s a great product—it was easy for Billy to sell, using salesmanship techniques he had honed over two decades of selling. Metal Print, *Caution* Contents may stain. By this time, he'd been selling everything from adjustable wrenches to deodorizer to... well, Mighty Tape. that works better is The Garden
To celebrate his life's work as a pitchman, here are five of our favorite As Seen on TV products, brought full-throated to the world by this unforgettable talent. From a strictly copyrighting point-of-view, that phrase could rub some of your readers the wrong way.