Just as medical inoculation boosts immunity to a particular disease by injecting the body with a mild form of it, McGuire’s theory proposed that the … The answer lies in a branch of psychology dating back to the 1960s known as “inoculation theory”. Inoculation Theory. Insufficient Punishment. Politics and prolepsis Inoculation theory explains how immunity to counter-attitudinal messages is conferred by preemptively exposing people to weakened doses of challenging information. Putting inoculation into practice. Inoculation theory has seen a big change since its creation in the 1960’s. European Review of Social Psychology: Vol. • Drawing from inoculation theory, like-minded news polarized attitudes, and watching a combination of like-minded and mainstream news coverage did little to reduce polarization. Josh Compton studies how “inoculating” people against persuasion can make them more resistant to arguments they encounter later. The findings from this body of research, however, are somewhat mixed. At the core of inoculation theory (McGuire, 1961a,b) is a biological metaphor. The theory predicts that cultural truisms that most people have never heard being questioned, such as It is a good idea to brush your teeth three times a day if possible, should be more vulnerable … Back when McGuire first created the theory, it was applied to the “cultural truisms” of society. Inoculation. 45. The intervention draws on the theory of psychological inoculation: … Southern Communication Journal. Program pdf *Winner, Top Paper Panel: Applied Communication Division. The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. that, during the latter stages of a political campaign featuring known candidates, issue attack messages exert more persuasive impact than character attack messages. In J. C. Baumgartner & A. The latest 'inoculation theory' by van der Linden and colleagues provides a type of vaccination against fake news or various scenarios of propaganda and conflicting information on … The scientific method used to govern much of popular American thinking. In a medical inoculation, a virus is weakened to the point where it will not make the person sick, but it will trigger protective responses, like antibodies. to help citizens navigate credible, biased, and false information. However, the primary purpose of this investigation was to apply McGuire's inoculation theory to political campaign communication. According Benoit (1991). Inoculation theory of resistance to influence at maturity: Recent progress in theory development and application and suggestions for future research. The theory has been applied in a number of contexts (e.g., politics, health) in its 50+ year history. 1, 2011 doi: 10. Inoculation theory The diffusion of fake news can be modeled much like the spread of a viral contagion (Budak, Agrawal, and El Abbadi 2011; Kucharski 2016). Inoculation theory takes the concept of vaccination, where we are exposed to a weak form of a virus in order to build immunity to the real virus, and applies it to knowledge. The current study addresses this gap in the literature. Tara Westover was not allowed to go to school. Instead of offering ways to enhance persuasion, inoculation offers resistance to persuasion. (2011, April). A three-phase experiment (N = 282) was conducted to examine the Prebunking interventions based on inoculation theory can reduce susceptibility to misinformation across cultures. Contrary to prediction, however, the study found that inoculation confers more resistance among Democrat party loyalists as opposed to Republican party loyalists. VIE Theory see Expectancy Theory - W - Weak Ties Theory. Inoculation theory is unique. The study hypothesized that political campaign messages can be designed to inoculate supporters of candidates against the subsequent attack messages of … (Josh Compton is Associate Professor in the Institute for Writing and Rhetoric at Dartmouth College. Print. was to apply McGuire's inoculation theory to political campaign communication. McGuire was motivated to study inoculation and persuasion as a result of the aftermath of the Korean War. inoculation messages can help promote resistance to counterattitudinal attacks. B. Becker (Eds. An inoculation theory check-up: Future directions for inoculation theory-based health campaigns [paper presentation]. Inoculation theory has been called “the grandparent theory of resistance to attitude change,” 1 but as a colleague and I have argued, “This ‘grandparent theory’ remains spry, and a dormant retirement is not on its horizon.” 2 Inoculation scholarship is witnessing a dynamic resurgence in quantity and quality not seen since William McGuire launched it in 1961. Inoculation theory is unique. Research in several domains has shown that attitudinal inoculation effectively promotes resistance to persuasion. The case selection of Slovakia and Serbia is based on both cause and outcome. Political Psychology, Vol. Instead of offering ways to enhance persuasion, inoculation offers resistance to persuasion. Evergreen Public Schools District 5. To counter their viral misinformation at a time when COVID-19 … Research on the effects of inoculation theory on attitudes has been reinvigorated in the past two decades. We will trace inoculation's development; reconsider some of its assumptions; explore its application in … Indecision 1940: Gracie Allen’s (1940) and Stephen Colbert’s Inoculation theory works like a metaphorical vaccination, implying that message recipients become “immune” to opposing messages trying to change their attitudes or beliefs about something. Associate Professor of Speech Josh Compton and Daniel Lam '22, Speech Policy Rhetoric special minor, will co-present at this year's Character Assassination and Reputation Politics (CARP) Conference.Held virtually from September 24-26, 2021, CARP will host presenters who approach character assassination and cancel culture from a variety of disciplinary and … Research on the effects of inoculation theory on attitudes has been reinvigorated in the past two decades. Inoculation theory of resistance to influence. A This course revisits a classic theory of resistance to influence: inoculation. On January 31, 2014, the U.S. Department of State released its “Final Supplemental Environmental Impact Statement for the Keystone XL Project.” Emerging during the Second World War, inoculation theory concentrated on political persuasion and propaganda campaigns. Which failure should we emulate? attitudes could be inoculated against persuasive attacks in much the same way that one's immune system can be inoculated against viral attacks. (Previously Covered. A plethora of experiments have examined inoculation theory in context ranging from politics to health campaigns (for a review, see Compton & Pfau, 2005). Although a large body of research on inoculation theory has demonstrated its efficacy[57] in a variety of applied con-texts, most notably in the areas of health[58] and political cam-paigning,[59] inoculation theory has not been tested in the context of climate change. Inoculation theory takes the concept of vaccination, where we are exposed to a weak form of a virus in order to build immunity to the real virus, and applies it to knowledge. At the core of inoculation theory (McGuire, 1961a,b) is a biological metaphor.McGuire suggested that attitudes could be inoculated against persuasive attacks in much the same way that one's immune system can be inoculated against viral attacks.In medical immunization, weakened forms of viruses are injected into the … Compton, J., & Pfau, M. (2005). “Joshua Compton, an expert in inoculation theory at Dartmouth College, pointed to a study that gave anti-smoking messages to young children and found that some effects lasted at least 20 months.” “Compton says the idea is similar to one called inoculation theory. Emerging during the Second World War, inoculation theory concentrated on political persuasion and propaganda campaigns. The theory has been applied in a number of contexts (e.g., politics, health, commerce) and across a number of issues (e.g., controversial policy issues, political candidate image) in its 50+ year history; one of the newest contexts for … Inoculation theory takes the concept of vaccination, where we are exposed to a weak form of a virus in order to build immunity to the real virus, and applies it to knowledge. Yet, the utility of inoculation theory for communication campaigns may ultimately depend upon the effects inoculation messages have on individuals who are initially opposed or neutral regarding the topic. 95–113). William McGuire set out to conduct research “on ways of inducing resistance to persuasion, under the impression that while much experimental work was being done on factors that increased persuasive effectiveness, little was being done on ways of producing resistance to persuasion”. We will trace inoculation's development; reconsider some of its assumptions; explore its application in contexts of health, politics, and marketing; and discuss ethics of resistance-based message strategies. Pryor & Steinfatt (1978). 1 1 1 1/j. Dr. Compton is an associate professor of speech at Dartmouth and has written a lot about “inoculation theory,” which began (as a theory) back in the 60s with the work of William McGuire. At least one conspiracy theory involving the vaccination of Muslims was certainly real: the 2011 operation to locate and kill Osama bin Laden in Abbottabad started with a … 32, No. The theory of psychological inoculation takes the historic practice of vaccination in medicine into the realm of resistance to persuasion (McGuire, 1964). ... Critical race theory and Marxism. 348-384. This is a fitting analogy, because “fake news” can spread much like a virus (Kucharski, 2016; Vosoughi et al., 2018). email. Not a new reading.) Breaking Harmony Square: A game that "inoculates" against political misinformation. The findings from this body of research, however, are somewhat mixed. "Two tests of the mechanism of inoculation theory." Compton, J. It suggests that if one sends out messages with weak counterarguments, an individual can build immunity to those messages and strengthen their original attitudes. Speech 40: Resistance to Influence: Inoculation Theory-Based Persuasion.
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