Then one day I picked up my mail and was browsing through the Ulta catalog and saw yet another product added to the Shape Tape family but this time it was Face Tape Foundation...  WHAT? See 123 member reviews and photos. Didn’t we already try this and it flopped?

Will you try this one? I absolutely adore this product. However, after applying a serum first, and working the product in using a brush, the finish was like applying a completely different product. I'm glad you found my blog and can peek into the window of our world!

I ended up buying a larger bottle of it because I loved it so much haha.

See 896 member reviews and photos. Rated 3.56 out of 5 stars. This was what I decided to try this time. I have heard that this foundation also works well for people with combo/oily skin to. Tarte Face Tape Foundation $39. Tarte Cosmetics Amazonian Clay 12-Hour Full-Coverage Foundation SPF 15: rated 4 out of 5 on MakeupAlley. I'd really wanted to like this foundation. Deju vu anyone? Stick foundation offers good …

This foundation is so soft and definitely a life saver. It is vegan and cruelty free. You probably remember when Tarte shook up the beauty world by creating the Shape Tape Foundation a while ago? ), Use a dime size amount and place on the back of your hand, Use your fingers or a foundation brush to pick up the product, Gently sweep the foundation on to your skin using circular motions, starting at the center of the face and working outward, Acts as a natural exfoliant, helping to eliminate dirt, oil and debris, Nourishes the skin naturally and effectively, Helps to soothe minor skin burns and scrapes, Anti-aging properties: helps diminish the appearance of fine lines, wrinkles, and sun damage, for younger looking skin, Helps improve dull and sallow skin (restores a brighter and more radiant complexion), Anti-acne benefits: has disinfectant properties which can help kill acne forming bacteria, Helps improve skin tone, texture, and clarity, Can improve the appearance of acne scarring, Helps to eliminate blackheads and whiteheads (unclogs pores), For dry or dull skin: helps contribute to a smoother, softer, and more radiant overall aesthetic, eliminating any sallow tones, Safe and suitable for those of all skin types, including sensitive skin, and the treatment of many topical conditions, Protects the skin by forming a protective barrier against environmental and pollution damage, Protects skin from sun damage naturally and heals from prior damage, Neutralizes the effects of free radical damage from pollution and UV radiation, Over time, helps minimize and decrease the appearance of hyper-pigmentation and sun spots, Improves hydration and moisture, helps bind moisture into the skin and restores any depleted hydration, Acts as an anti-inflammatory and expedites healing rates for any topical abrasions, minor cuts, wounds, or irritations, Anti-aging benefits: helps address concerns like fine lines, wrinkles, and over time hyper-pigmentation and sun spots, Compliments SPF and helps further fight the harmful effects of sun damage, Keeps skin hydrated, while helping to calm and soothe the skin, Acts as an anti-inflammatory, can help with skin rash, itch or irritation, Brightens the skin naturally and reduces signs of uneven tone and discoloration, promoting an even and smooth overall tone, Minimizes the appearance of pores and does not clog pores, Contains an SPF factor to help protect the skin from future damage/sun damage, Cruelty-free company: company does not test on animals, use any animal product in its formulations, or during any of its manufacturing processes, Foundation has a long wear that lasts on the skin for 12+ hours without any smudges, spills, or fading throughout the day even for those with active lifestyles, Formulated without any mineral oils, parabens, sulfates, or harsh chemical additives, Full-coverage with a matte finish: conceals all blemishes and imperfections and even works around the eye areas (eliminating the need for concealers in some), Strong color match with undertones that are nearly identical to natural skin color in real or artificial lighting, Although some say the product feels too thick, when you apply a small amount (which is all that is typically needed) and use a brush, the foundation actually feels very lightweight and breathable on the skin, Great oil control and matte wear for those with combination or oily skin seeking shine control, Buildable coverage for those looking for more natural looks or heavier coverage, Even with sensitive and acne prone skin I did not experience any breakouts or reactions using the Tarte foundation (or irritation to existing blemishes), Only a small amount of product is needed for a full coverage of the neck and face, which adds to value and makes the product last longer, Multi-use benefits: hydrating and great skincare benefits as well as cosmetics benefits as a foundation product, Some customer feel the foundation feels too thick in texture and would prefer a more lightweight product on the skin, For those with dry or very dry skin- the product can feel drying on the skin without mixing it with serum or oil product (or using one beforehand), or cling to dry patches- as someone with a dryer skin type, I used a rich cream prior to applying this and had no issues, but I could see customers running into problems trying to use this with dry skin without any other hydrating products on hand, Price point: many feel the product is too expensive for a foundation product, however it is formulated with high quality ingredients and offers great benefits with use. It stays on without feeling cakey or smudging for hours throughout the entire day. Matte, natural & radiant finishes. Most Helpful Positive Review I think I found my new Holy Grail foundation! I would also give this product extra brownie points for those who are fans of vegan and/or gluten-free cosmetics brands, and those with normal-oily complexions. That’s easy to fix with a little highlight and setting spray. We live in the lovely Pacific Northwest. In this case, you will receive a full refund equal to the entire purchase price of the item (if purchased via Amazon). I love Tarte cosmetics. 1396 Reviews. ... Now more than ever it’s important to take a moment for ourselves. After the Shape Tape Foundation debacle Tarte has release a Shape Tape eye primer stick, various powders, specific tools, primer balm, liquid primer- all under the Shape Tape name.