While Selling is focused on the short term, marketing is focused on the long term. Differences between Traditional Marketing and Relationship Marketing . Top 8 Difference Between Selling and Marketing Though the marketing and selling sound familiar, however, there is a fine line that differentiates between these two concepts including meaning, activities, process, outlook, and management etc. The following table differentiates transactional or traditional marketing and the relationship marketing. It is necessary to understand the differences between them for a successful marketing manager. What differentiates this concept from others is that it also takes into account the long-term strategy of the society the business activates in. Five marketing concepts are Production concept, Product concept, Selling concept, Marketing concept and Societal marketing concept. The Marketing Concept focuses on the needs of the buyer. 3. The Selling Concept holds that in order for the firm to be profitable, it must focus on sales of the product regardless of the orientation of the product itself. E) The marketing concept focuses on short-term sales, whereas the selling concept strives to build long-term customer relationships. Posted on February 15, 2017; by Vinodh Reddy; in . Customer value and satisfaction are no concern for the seller. Marketing Though both concepts/theories are different, they both require similar steps. In fact, these two terms have different meanings in marketing management. The Sales Concept focuses on the needs of the seller. However, despite overlapping, there remain many differences between marketing and selling that will be highlighted in this article. As previously described, the marketing concept is a business philosophy that keeps in mind that long run profitability is best accomplished through concentrating company activities towards satisfying the needs of a specific target market. The selling concept starts with the seller and its focus is on existing products, it being seller-oriented. ADVERTISEMENTS: 2. Societal marketing is not the same as social or social media marketing (you can learn the difference in one of these courses. and setting up a competitive price for the product. Which of the following is a difference between the marketing concept and the selling concept? Normal competition. Automobiles industries. Relationship marketing and customer relationship management (CRM) are closely-related business concepts. a. Normally one-way. Selling Concept vs Marketing Concept The difference between selling concept and marketing concept is a very interesting subject that has elements of history and product attributes. Penna Sparrow. Some of the most significant contrasts between the traditional approach of marketing – which we term the transactional approach – and the emerging concept of relationship marketing are as given below. The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability. by-step process to eliminate marketing myopia. Marketing is a platform which drives sales. Identify the point of differences in the marketing and selling concepts 2. At its core, the actions resulted from this type of activities are close to what CSR does. To maximize sales volume. Difference Between Marketing and Selling. It ensures economic planning more significant and more fruitful to society. On the other hand, the concept of selling emphasises only on the requirements of the seller; therefore, in this process, the seller rules the market. Difference Between Selling and Marketing. Marketing has been an evolving and ever changing aspect of organizational environment. Before I explain their differences it is important to understand how they are all related - in understanding their similarities it’ll be much easier to go deeper into each and understand their differences. Economic resources are properly used. Designer clothes. In general we use marketing and selling as synonyms but there is a substantial difference between both the concepts. The starting point of marketing is human needs. Marketing is everything you do to get and leverage a client relationship. It doesn’t need fancy words or esoteric concepts. This article lists all differences between Marketing vs Selling. The concepts of need, drive, want and demands are important in marketing. Increases sales and market share. Let us take a more detailed look at market and marketing. Might as well answer it here… People get hung up on this an awful lot. I’ve been asked twice this week what the difference between sales and marketing is. In our study of the business world, we have often come across the terms market and marketing. However, 'market' and 'marketing' are widely separate concepts individually that relate to each other. Online shopping. Societal marketing raises the living standard of people in society. SELLING ORIENTED COMPANIES MARKETING ORIENTED COMPANIES 7. Products and company policies should prioritize social welfare and society in general. However, there are substantial differences among these terms. The marketing concept is the use of marketing data to focus on the needs and wants of customers in order to develop marketing strategies that not only satisfy the needs of the customers but also the accomplish the goals of the organization. Both marketing and selling have the same aim of maximizing sales to increase profits for a company. The sales process is what you do to successfully sell a product and win the business. It means finding out the consumer and make the goods as per their needs rather than to provide them what the seller has made. Marketing which was done few years or decades back is called traditional marketing while marketing which is done in the present era is called modern marketing, however, today’s marketers sometimes also use traditional marketing wherever it is relevant. Explain marketing and selling as different concepts 2.Understanding different ideologies behind the concepts 1. How To Pay Off Your Mortgage Fast Using Velocity Banking | How To Pay Off Your Mortgage In 5-7 Years - Duration: 41:34. It won’t be wrong if you say that these two strategies at two opposite extreme poles. b. A 21) The ________ concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. Concept of Marketing and Selling 1. Source: www.slideshare.net Needs. Concept of Needs, Wants and Demands in Marketing. Selling has a product focus and mostly producer driven. The marketing concept focuses on customer conquest, whereas the selling concept focuses on targeting the right customers. The basic difference between the selling concept and the marketing concept, and the marketing concept and the societal concept has been briefly stated below: Difference between Selling, marketing and societal concept: Selling concept: 1. Facilitate expansion and growth in the long term. In general we use marketing and selling as synonyms but there is a substantial difference between both the concepts and marketing vs selling are different. Answer (1 of 9): The Selling Concept and the Marketing Concept are two different concepts of Marketing that related to the evolution of marketing in the world. Societal Marketing Concept The marketing concept is to "direct" goods and services towards the mind of the consumer. Let’s dive in! 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